Match Day Revenue and Ticket Prices

Sound Of The Crowd

Most Premier League clubs have increased their ticket prices this season, leading to much consternation among their supporters, so I thought it might be interesting to take a look at how much money this will generate, though the review has been broadened to consider match day revenue as a whole.

Ticket Price Increases 2023/24

In fact, based on analysis in The Athletic, 17 of the 20 Premier League clubs have raised season ticket prices ahead of the 2023/24 season with five of them pushing through double-digit increases: Nottingham Forest 20%, Fulham 18%, Aston Villa 15%, Everton 10% and Bournemouth 10%.

Only three clubs have kept season ticket prices at the same level, namely Brentford, Chelsea and Tottenham, though Spurs have pushed through steep increases in match day tickets, where prices have gone up by around 19% on average (25% for the cheapest tickets). Not one club has lowered prices, which is rare, though it does occasionally happen.

Four of the remaining Big Six clubs have opted for 5% increases, but Liverpool, perhaps conscious of the outcry when FSG last tried to raise prices, have restricted their rise to 2%.

Number of Price Increases in Last 5 Years

After many years where clubs froze ticket prices, annual increases have become more prevalent. Only one club has held prices at the same level over this period, namely Chelsea, partly due to Roman Abramovich’s largesse when he was in charge, partly in response to a very disappointing season under Todd Boehly’s ownership.